Rhythm Nation Campaign
Rhythm Nation Campaign
Fighting for a Better Future
Inspired by the Michael Jackson song “Heal the World,” Aussie Battler Co.’s Rhythm Nation campaign focused on fighting for a better future for all.
The challenge was to refresh the website while keeping it on-brand, reflecting the inspiration behind the new range and weaving the campaign message throughout the site to create a cohesive, engaging experience.
Client
Aussie Battler Co
Industry
Fashion & Lifestyle
The Challenge
To refresh the Shopify website with a bold, inspiring design that stayed true to Aussie Battler Co.’s brand while reflecting the powerful message of unity and hope behind the Rhythm Nation campaign.
The goal was to create an engaging online experience that connected deeply with the audience and showcased the new range.
My Approach
Blended bold design with strategic updates to create an inspiring, on-brand campaign experience that was visually engaging and easy to maintain.
To bring the Rhythm Nation campaign to life, I:
Designed bold homepage graphics and banners that reflected the campaign’s themes of unity and hope.
Highlighted the seasonal range and campaign-specific collections, tying the theme directly into the shopping experience.
Refreshed the site layout to give visitors a new, exciting look that aligned with the campaign’s meaning and message.
Simplified Shopify’s backend to make updates and maintenance easy for the internal team.
The Outcome
The Rhythm Nation campaign united Aussie Battler Co.’s community, creating a deep connection between the brand and its customers.
The professional, campaign-focused design elevated the website, making the message both inspiring and visually impactful.
"What really stood out was Sarah’s ability to simplify the tech side of things. The final product achieved both visual aesthetic appeal and tangible business results with a significant 70% growth in sales driven by enhanced user interaction.”
- Monika Tywanek (Head Designer)
