Endometriosis Awareness Month Campaign
Endometriosis Awareness Month Campaign
Highlighting a Cause That Matters
Aussie Battler Co. is a street-meets-sports lifestyle brand celebrating the Aussie fighting spirit. For Endometriosis Awareness Month in March, the team wanted to create an impactful campaign that would raise awareness for this important cause.
However, while Monika and Megan had a clear vision for the brand, they needed support to translate it into a professional and cohesive online experience.
Client
Aussie Battler Co
Industry
Fashion & Lifestyle
The Challenge
The team at Aussie Battler Co. wanted to create a campaign that raised awareness for Endometriosis Awareness Month while ensuring the website felt fresh and new. The challenge was to transform the site into a visually cohesive campaign space that reflected the importance of the cause while staying true to the brand’s bold streetwear identity. At the same time, the site needed to remain user-friendly and easy for their team to update.
My Approach
Collaborated with the team to understand the campaign’s vision and combined it with my retail expertise to deliver an engaging, on-brand website experience.
With the campaign’s vision in mind, I transformed the Shopify homepage into a bold, unified experience:
Designed a striking yellow theme across the entire website to align with the campaign’s message and create a visually cohesive experience.
Wove the campaign into the homepage with custom banners, call-to-action sections, and product highlights to drive engagement.
Organised collections and navigation to keep the site user-friendly while ensuring the campaign message was front and centre.
The Outcome
The Endometriosis Awareness campaign stood out as a powerful, visually striking initiative, showing Aussie Battler Co.’s commitment to important causes.
Customers were greeted with a fresh, cohesive design that drew attention to the campaign’s message and created an impactful, memorable experience.
"Sarah’s creativity and attention to detail elevated our Endo Awareness campaign into something truly impactful. She brought our vision to life with bold design choices that resonated with our audience."
- Monika Tywanek (Head Designer)
