Father’s Day Campaign – Little Miss Audrey
Father’s Day Campaign – Little Miss Audrey
About Little Miss Audrey
Little Miss Audrey is a thoughtfully curated lifestyle store, offering a unique selection of gifts, fashion, and homewares from local and emerging brands.
With a busy physical store, the owner, Vivian, needed expert Shopify support to keep the online store fresh, engaging, and optimised for seasonal campaigns—without adding to her already full workload.
Client
Little Miss Audrey
Industry
Retail, Fashion & Lifestyle
The Challenge
Little Miss Audrey needed a seasonal campaign that would boost Father’s Day sales while staying true to the brand’s carefully curated aesthetic. The goal was to create an engaging homepage refresh, custom graphics, and optimised collections to guide customers toward the perfect gifts.
My Approach
Collaborated with the team to understand the campaign’s vision and combined it with my retail expertise to deliver an engaging, on-brand website experience.
To bring the campaign to life, I:
✔ Designed bold and engaging graphics for the homepage, social media, and email marketing
✔ Curated and structured Father’s Day collections to make shopping seamless and intuitive
✔ Refreshed the homepage banner to highlight the campaign while keeping the site on-brand
✔ Optimised product organisation to drive sales and create a smooth customer experience
The Outcome
The campaign made Father’s Day gifting easy for customers, driving increased engagement and conversions. With a visually appealing homepage, well-structured collections, and targeted marketing graphics, the store saw a boost in sales while maintaining the brand’s thoughtful, curated feel.
"I value Sarah's ability to listen carefully to my needs as her client and problem solve thoroughly yet quickly, demonstrating a high level of expertise in Shopify and website design. I couldn't be happier with the end result every time I reach out to Sarah!”
– Vivian, Owner, Little Miss Audrey
