Revamping Neon Poodle with a Fresh Shopify Design
Revamping Neon Poodle with a Fresh Shopify Design
Neon Poodle, Australia’s original LED neon supplier, needed a modern digital presence to revitalise the brand.
After taking over an outdated business, the new owner aimed to unify three regional websites (UK, USA, and AUS) into a single Shopify site while positioning Neon Poodle as a global leader in custom neon design.
Client
Neon Poodle
Industry
Retail & Custom Products
The Challenge
How do you modernise an established but outdated brand to give it a bold new identity? Neon Poodle needed:
A fresh Shopify design that reflected the brand’s creative new look.
A strategy to set the business apart from competitors and attract a global audience.
A streamlined solution to consolidate three regional sites into one cohesive platform.
My Approach
Created a bold, user-friendly Shopify design with a sleek mega menu to unify the brand and enhance the customer experience.
To elevate Neon Poodle’s online presence, I:
Created a Strategic Plan: Developed a strategy to position Neon Poodle as a leader in self-expression, focusing on custom neon for homes, events, and businesses.
Revamped the Shopify Website: Applied the vibrant new branding to create a visually engaging, professional site that showcased Neon Poodle’s unique creations. I also updated the old theme version to the current version.
Added a Mega Menu: Designed and implemented a sleek, user-friendly mega menu to organise products and services intuitively, enhancing navigation and improving the customer journey.
Unified Regional Sites: Consolidated the UK, USA, and AUS websites into one seamless platform with clear pathways for global audiences.
The Outcome
The new Shopify site transformed Neon Poodle’s online presence into a bold, user-friendly platform that reflects the brand’s creativity and individuality.
The addition of the mega menu made browsing effortless for customers, while the unified site positioned Neon Poodle for global reach. Although the business pivoted before launch, the design and strategy laid a strong foundation for future success.
