Revitalising DK’s Potatoes with a Modern Squarespace Website
Revitalising DK’s Potatoes with a Modern Squarespace Website
Peter and Sandra Scott, along with their son David, have been growing premium potatoes in the Otway region for over 35 years.
Their family farm, rich in tradition and innovation, needed a modern website to highlight their exceptional produce and farming heritage while being simple for them to manage and update.
Client
DK Potatoes
Industry
Agriculture
DK’s Potatoes’ previous website was over 10 years old, built on WordPress, and difficult for the team to use and maintain. This made it challenging for them to share updates, promote their unique potato varieties, and connect with customers. They needed a website that was not only visually appealing but also easy to manage, ensuring they could keep it fresh without technical headaches.
My Approach
Designing a User-Friendly Solution
I worked closely with Peter, Sandra, and their team to create a website that would meet their needs today and into the future:
Fresh, Modern Design: Delivered a clean and visually engaging design that highlights the pristine Otways region, their farm’s rich history, and their premium potatoes.
Simplified Platform: Transitioned their website to Squarespace, making it far easier for them to update content and keep the site current.
Story-Driven Content: Crafted engaging copy to tell the story of their farming legacy, their innovative approach to potato breeding, and their connection to the Otways.
User Experience: Streamlined navigation to help customers quickly learn about their products and farming practices.
Interactive Map: Replaced the static stockist list with an intuitive, interactive map, allowing customers to quickly and easily find retailers selling DK’s Chips.
The Outcome
The new website breathes fresh life into DK’s Potatoes’ online presence. It’s visually compelling, easy to navigate, and simple for the team to update.
The site now reflects the quality of their produce and their rich heritage, allowing them to connect with customers and expand their reach with confidence.
“We love the new DK Potatoes website created by Sarah Quinn Design Studio! Sarah fulfilled the brief we asked for, combining ease of use and editing, with a stunning, professional new look for our business.”
